Some people think that once you start a blog you instantly gain viewers, comments, likes and loyal followers but we Bloggers know that that’s simply not the case. A lot of hard work goes into the background of blogging…and I mean A LOT of hard work. Blogging is a whole new skill with a whole new language you need to learn. Monetisation? Networking? No follow links? SEO? The list goes on…literally for like ever. It can be hard enough to get to grips with the basics never mind advanced blogging strategies. So I thought why not share some common mistakes I see made on a daily basis, to make the difficult a little less difficult. Here’s just a couple of mistakes you could be making as a blogger, don’t worry though if you’re doing these things because they are easily fixed and if you don’t view them as a problem in the first place then continue on blissfully, these are simply things I’ve noticed along the way!
- Content, content, content, content. Is there a such a thing as too much content? Well, in short Yes. Blog posts require a lot of time and as a new blogger you may be excited to get all your thoughts out there and start posting nearly every other day! Now in a way it’s great to be full of ideas and have content flying out of your fingertips but speed and quantity doesn’t necessarily mean quality. For every blog post you create there should be a certain amount of work that’s gone on behind the scenes such as high resolution Photos that fit in perfectly to the post and also a fair amount of publicising your content. If you are creating a lot of content, save it, and try spreading out your posts. Now you can use the extra time to focus on making sure you are reaching the right kind of people and creating high quality posts that make readers want to come back for more!
- Sharing but NOT Caring. Do you find yourself pasting links to your site on Facebook, Twitter, other random blog sites? Do you get much of a return? Probably not. Miraculous page views would be amazing but skipping on publicising your post properly wont get you any closer to that dream. To build genuine interest try finding other bloggers who could benifit from your blog, ask similar bloggers for feedback on your site to make continual improvements. When posting to Facebook or any social media platform actually make the effort to tell people WHY they should go to your site. If you don’t even sound excited about your own post, why should anyone else be? You really have to be your own No.1 Fan!
- Me, me me. Blogging is important to every single blogger, if it wasn’t there would be no posts to read! What strategy do you use to promote yourself and your brand? We all want a bit of the limelight but that doesn’t mean we can force our blogs onto others by aggressively sharing links online as much as you can. This could work, but isn’t it exhausting? For me helping fellow bloggers is the best way to promote yourself. Try leaving a comment on someone else’s post and give them positive feedback. It’s a win win, you get the benefit of the feel good factor because you’ve been nice and helped out a fellow newbie blogger and on the other hand they’re probably 10times more likely to visit your site and could even leave you a comment. (This works much better than posting ‘like for like’ or ‘comment for comment’ which could temporarily boost your traffic but in the long run you don’t gain much reward for all the effort you’ve gone through to go like back a whole load of blogs).
- No Niche Syndrome. It’s true that in the blogosphere you can blog about pretty much anything you want, like anything, from your neighbours cat keeping you up at night to a painful ingrown toenail. As great as it is that we can all be so open with each other on the internet is that really what you want your blog to be about? This isn’t for everyone because not everyone’s sole purpose is to make a full time living out of blogging but for those who do, if you want to make meaningful blogs that are fresh and useful then that’s exactly what they have to be: Fresh and Useful. Fresh as in no one wants to see the same ole content repeated over and over again and Useful as in what can I as a reader actually gain from reading your posts? Find your Niche! Who are you writing your blog for? What solutions are you giving people? What ways are you providing something that no one else is? These are all questions you should be asking yourself before you hit ‘publish’, heck before you even start writing the title of your next article!
- Stay active! Don’t you just love it when someone spends time writing you an encouraging comment? Well why not thank them and you could even give their page a look over! We’re all in this together and receiving positivity isn’t near as rewarding as giving it out first hand. Keep up to date with your posts and make sure to respond to comments/questions, no matter how small! Being nice doesn’t cost a dime and everyone loves a giver.
So what ideas can you put into practice? What other tips have you got for new bloggers? What obstacles have you had to overcome to get where you’re at today? Share in the comments below 🙂
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